"We'll unveil more news at CES around our plans, showcasing the legacy of the BlackBerry smartphone brand, while also giving a glimpse into what new BlackBerry smartphones will offer as part of our bold new brand portfolio within [TCL]", Steve Cistulli, head of TCL in North America, said in the release.
TCL Communication has confirmed that the collaboration will announce Blackberry branded smartphone devices, keeping into account the standard of security that the customers and partners of the device manufacturers were used to in the past.
It is worth pointing out here that TCL has semi-exclusive rights to build and distribute BlackBerry devices globally excluding key markets like India, Sri Lanka, Nepal, Bangladesh and Indonesia.
The DTEK70 will be the last smartphone that BlackBerry releases by itself, as the company recently announced that it's selling its business arm to TCL, the owner of Alcatel-branded phones. While there are no details on what the upcoming BlackBerry handsets will bring, chances are that one of them features a QWERTY keyboard.
The next smartphone that BlackBerry is expected to announce is the DTEK70, now known internally as the Mercury.
BlackBerry shut down its hardware division earlier this year and simultaneously stopped all hardware-related research and development activities due to rapidly depleting revenues.
After BlackBerry's failed attempt with Android with its PRIV model, the company launched DTEK50, and then the DTEK60 with a bigger screen.
According to Android Headlines, analysts are still not sure when the device will be revealed and what name it will commercially use. Blackberry is apparently betting on the new partnership with China's TCL to compete with smartphones produce by Apple and Samsung. That phrasing makes it sound not so much like the evolutionary first will be on the new phones, but will be something announced alongside them.
Source: New BlackBerry smartphones (made by TCL) officially coming to CES 2017
No comments:
Post a Comment