New Study Reveals a Deep Dive Into OPPO Smartphone Product and Market Strategy

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Albany, NY -- (SBWIRE) -- 05/22/2017 -- The smartphone market in China was getting close to saturation point in 2015, losing quite a bit of growth momentum compared to the previous years. Major Chinese vendors like Xiaomi and Lenovo are all seeing slow sales except Oppo, which has turned out relatively unaffected by the current market saturation. In fact, the company is making great strides against the trend to become the fourth-largest smartphone vendor in China. This research provides insight into the latest developments in the Chinese smartphone market and the product and market strategies that Oppo has taken to become what it is today in the smartphone market.

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Table of Contents

1. Overview of the China Smartphone Market and The Rise of Oppo 1.1 Rapid Rise of Chinese Smartphone Brands in the Worldwide Market1.2 Chinese Smartphone Market is Getting Close to Satura tion Point1.3 Oppo Comes to the Fore in the Chinese Smartphone Market

2.Oppo Smartphone Product Strategy2.1 Oppo's Smartphones are Designed with Female Consumers in Mind2.2 Oppo's Prices Are Not the Most Attractive among Smartphones With Similar Specifications2.3 Oppo Uses Mid-To-High End Pricing Strategy and Product Differentiation To Attract Female Consumers2.4 Super Slim Chassis, Rotating Cameras and Flash Charging Technology Bring Significant Improvements2.5 Oppo Focuses On Product Safety and Ease-Of-Use to Enhance User Experience

3. Oppo Smartphone Market Strategy3.1 Celebrity Marketing: Using Famous Figures to Endorse Products3.2 Sponsor Marketing: Sponsoring Trendy Fashion TV Shows and Urban Comedy Films3.3 Retail Marketing: Setting Up Physical and Concept Stores

4. Conclusion4.1 Oppo Has Come to the Fore by Targeting Female Consumers And Establishing Physical Stores4.2 Foreign Companies Should Consider Aligning Their Business Strategy for Specific MarketsLi st of Companies

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