Monday, June 22, 2015

Meizu’s ready for action on June 30, may be preparing a killer smartphone for launch

Chinese smartphone maker Meizu is ready to release a new phone, and if the teaser campaign is anything to go by, it's going to be a 'killer' device. Although the name hasn't been officially confirmed yet, there are leaks which point to it being the MX5, the logical follow-up to last year's MX4.

Meizu's no stranger to unusual promo techniques, having used some cool vinyl record invitations to the MX4 Pro's launch event. This time, it has been inspired by the poster to Stanley Kubrick's classic Full Metal Jacket film, and used a military helmet with the words 'Born to Kill' scrawled on it. It adds that a product launch will take place on June 30 in Beijing, China, where we can imagine, people will be chanting, "This is my smartphone. There are many others like it, but this one is mine…"

Related: Hands-on with Meizu's Ubuntu Mobile-powered MX4 smartphone

Meizu MX5 Teaser 2The day after posting this on its official Facebook page, it followed the picture up with another, showing a Meizu phone taking a photo of some promo material for the event — including an actual helmet.

So what does all this mean? Is Meizu going to war with the competition, or are these all references to the mystery device itself. It's probably both, but in the case of the phone, there's a strong chance it will have a metal body, hence the Kubrick movie reference.

A leak has revealed a metal chassis which is believed to belong to the future MX5, along with a possible set of specifications. The oversized home button cutout may indicate the phone will have a fingerprint scanner, and the display may end up measuring 5.5-inches and having a 1080p resolution.

MediaTek's octa-core MT6795 processor with 3G of RAM may power the MX5, and a 20-megapixel camera may sit on the rear panel. Other possible specs include a 3150mAh battery and a MicroSD card slot.

Meizu MX5 Leak Body

Meizu sells its phones in China, but it's often possible to buy them through the Meizumart online store, so if the MX5 turns out to be real, and a winner, it may not be too hard to track one down internationally. We'll bring you all the news regarding the phone over the coming days.


Source: Meizu's ready for action on June 30, may be preparing a killer smartphone for launch

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