more big NEW YORK, NY - APRIL 07: Samsung Galaxy S 6 edge launch in New York City on April 7, 2015 in New York City. (Photo : Neilson Barnard/Getty Images for Samsung)
Samsung might release its new Galaxy S7 phone sooner than expected as an attempt to increase sales figures come 2016.
The South Korean tech giant reportedly plans to launch two versions of its upcoming smartphone. One is a 5.2-inch flat-screen version and the other is a 5.5-inch curved-screen version called the "Galaxy S7 Edge." The company is preparing an introductory production run of around 5 million units -- 3.3 million units and about 1.6 million units of the Galaxy S7 and the Galaxy S7 Edge, respectively, according to Mirror.
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The device is set to be released in February 2016. The Galaxy S phones traditionally have been announced before the annual event in Barcelona called the Mobile World Congress (MWC) before going on sale in April.
Yet, the Galaxy S6 and S6 Edge have not made as much profit as the company expected. In addition, reports say the announcement of the Galaxy S7 came much earlier this time compared to the preceding years.
There have been some suggestions to unveil the new devices in January 2016 following the series of announcements at the Consumers Electronics Show in Las Vegas. If this happens, the new devices will be part of Samsung's sales figures for its Galaxy range for the first quarter of 2016.
According to analysts, the sales figures of the Galaxy series would otherwise be lower than last year. It's not a first for Samsung to use this kind of tactic. Earlier this year, the company brought forward the announcement and release of the Galaxy Note 5.
The company's tradition for unveiling the new Note would be announcing it in September at Berlin's IFA event. Yet, this year the Note 5's announcement came in August. This means the sales of the newest Note could be included in the company's results for third quarter.
The new Galaxy S7 units are said to come with a new processor, enhanced camera, and longer battery life but still look similar to the S6. The devices may also use a feature found in Apple's iPhone 6s -- a pressure-sensitive screen.
On the other hand, features of the rumored Galaxy S6 Mini include a 4.6-inch display, a 15-megapixel rear camera and a 5-megapixel front camera, as well as a fingerprint sensor.
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Source: Samsung Galaxy S7 News: Low Smartphone Sales Might Urge Company to Release Newest Flagship Earlier than Expected
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