Saturday, April 9, 2016

BlackBerry Priv beats several smartphones, company slashing down prices

This is despite the company putting high hopes on the sales of BlackBerry Priv for the company's resurrection.

BlackBerry sold 600,000 handsets during the quarter ending in March.

Chen mentioned $400 as a price point enterprise customers would find more appealing, but we'll have to see what hardware compromises BlackBerry will make to achieve that.

BlackBerry permanently reduces the price of its first Android-powered smartphone - BlackBerry Priv - to $649 in the U.S. While he didn't provide many details about upcoming hardware, he did confirm that two mid-range Android phones were on the way. "All of the policies of the government are aimed at lifting people and providing more opportunities, which are mainly SME based", Chen further added.

How to join Android Marshmallow Beta programme for BlackBerry Priv• The Beta zone participants can test the latest Android iteration through a wireless software update and can even submit bug if they come across one by using the bug reporting app.

At launch, the BlackBerry Priv has a price tag of US$699.99, £559 and €779 if bought without a contract.

"PRIV combines everything you expect from BlackBerry plus the full eco-system of Android and its apps".

The company does plan to continue releasing updates for phones running BB10 software, but there are now no plans to release new phones running the operating system.

The rim Daring was BlackBerry devices' greatest end.

During last week's quarterly earnings reporting, Mr. Chen warned analysts and reporters that the company might exit the smartphone business by fall, 2016, if the division didn't start making money.

Let's get back to the issue at hand (I got carried away): Can BlackBerry make better success by aiming to release mid-range devices rather than focus on a single high-end device? "Carriers are important but I need to be more directly available to customers by myself or through the partners", admitted Chen.


Source: BlackBerry Priv beats several smartphones, company slashing down prices

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