Friday, August 19, 2016

Frank Ocean’s Device Control is a smartphone infomercial

Sick of music videos with glaringly obvious product placement? You might want to stay away from Frank Ocean's surprise visual album Endless.

Not that it's easy to see or listen to it- it's currently streaming exclusively on Apple Music, and there are no plans to release it elsewhere as of yet. But those of you that do get a chance to check the album out might be surprised by the track "Device Control," which has Ocean talking nonstop about about gadgets. It starts off right from the intro of the song:

With this Apple appliance, you can capture live videos/Still motion pictures shot at high frequency/Blurring, blurring the line.

So it's official- Frank Ocean loves iPhones and can't wait for the iPhone 7, even if there won't be a headphone jack! Small details like that don't bother Frank. But wait, what's next?

With this Sony Telephone 4K video is in your palm. It is in your palm, in your palm. In your hand, in your hand. With your eyes, with your eyes. You can capture real 4K.

Ok, so we should buy a Sony? Really? Is the video quality that much superior?

The new Samsung Galaxy allows you to livestream your life/Livestream your life, livestream your life/You can blur the border between still and motion pictures.

Now we're just completely confused, Frank. Can we get a rating system or something on this?

Apple Music subscribers, you know what to do. The rest of us can only hope to catch a YouTube stream of Endless, although those are constantly being pulled down. Or we can just read the lyrics on Genius and hope to one day know which phone Frank Ocean thinks is worth our time.

Those waiting for the incredible singer's follow-up to Channel Orange, tentatively titled Boys Don't Cry, may only have to wait till this weekend. Call your friends.


Source: Frank Ocean's Device Control is a smartphone infomercial

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